Your Words Must be Authentic

I was reading a post today on the Copyblogger blog, and this portion really caught my attention as something that I want to share with you:

There’s a lot of smarmy social media kool-aid out there about authenticity. That’s not what we’re talking about.

What we’re talking about this this: No one will care about your meaningful, sticky message if it smells like bullshit.

If your readers suspect you’re trying to sell them something they don’t want — whether it’s a product or an idea — you’ll lose their attention forever.

That’s why your words must be authentic.

“Authentic” doesn’t have to mean sharing intimate details of your personal life. (In fact, if you could refrain from letting us know what your cat had for breakfast, that would be awesome.)

But it does mean that you have to believe in what you’re writing. You have to let a piece of yourself shine through in your words.

You have to give a damn.

World-changing writers and copywriters both let authenticity into their writing.

Bingo. That is exactly what I’m talking about when I tell you to be authentic with your marketing and the way you communicate. You don’t have to share irrelevant details of your life, but you want to feel like every piece of communication that you create contains a piece of yourself.

Because when you feel like you are giving away a piece of yourself in your writing, chances are that you have written something meaningful. Something that people can relate to and feel engaged with.

We both know that you do give a damn about what you’re sharing with the world, otherwise you wouldn’t be here trying to learn how to share it more effectively.

Just remember, it has to show. Your passion and your desire to share yourself with the world has to come through.

Otherwise – well, otherwise you’re just using another “tactic” to persuade people. They’ll see right through it, move on, and never come back.

Go ahead and check out the full post on the CopyBlogger site – it is called “How to be a World-Changing Writer“, and is well worth the read.

- Cheryl

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An ex-corporate marketing maven gone rogue, Cheryl Woodhouse has spent over a decade as a Business Growth Mentor and Entrepreneur. Her latest startup trains entrepreneurs and executives to implement the same high-growth strategies of today's most successful co's - you can find out how at projectRADIANT.com

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  • http://www.facebook.com/pace.smith Pace Smith

    Right on, Cheryl. Passion, not tactics.

    • http://cherylwoodhouse.com/ Cheryl Woodhouse

      Amen Sistah! Keep up the great work on your course, by the way. I signed up today myself, and am looking forward to seeing what you can teach this “old dog” :)

      • http://www.facebook.com/pace.smith Pace Smith

        I’d love to hear whether you think it’s a new take on the same old stuff, or whether the course actually covers new ground. (I mean, ground that’s new for you.) After you dig in to the course, I’d love to know your opinion!

        • http://cherylwoodhouse.com/ Cheryl Woodhouse

          I loved the first session, and if I weren’t already doing that it would be totally ground-breaking for me. I think a lot of people are going to get value from your course – AND, it seems to be quick and easy to digest, which is great for entrepreneurs who are short on time!

  • Rob.G

    Hello Cheryl great post my friend I love reading Copybloggers blog some very good stuff…