“Do what you love and the money will follow” – we’ve all heard that, right? Did you know that if you heed that advice, you are actually setting yourself up for struggle (or worse, failure?) I’ve seen it before and I’ll see it again – people focus on what they want to DO. Then they [...]
The Secret to Success
I had the distinct honour of attending the Business Excellence Awards this past Saturday night here in Chilliwack, and what a night it was. Business leaders from everywhere in our community were in attendance, and you could almost feel the achievement in the room. It was sitting there, and table 27, surrounded by my father [...]
What business should I start?
I’ve heard this question before. Heck, I’ve Googled it myself. It is the question that defines a serial entrepreneur… What now? What next? What will be profitable *and* fulfilling? (That last part is something that stops a lot of us, I know.) So today I’m playing a neat game that I wanted to share with [...]
Sometimes, I don’t write at all.
A lot of people tell me that they wish they could write like I do. I hear it so often, in fact, that it is a large part of why I am here on this site today. It is why I coach others to communicate effectively by removing blocks and limiting beliefs, sprinkling in my [...]
It’s about choice.
Let’s say, for a minute, that you’re human and there is something you’re afraid of. I’m sure you can relate to a situation like that. You put off doing something that could have a huge, positive impact on your life or your business because you’re afraid of what could happen. It could be a public [...]
Step up and do something BIG
Today is the day to step up and do something big. Think of a marketing project you have wanted to do… Or a new product you have wanted to launch… Or have been dreaming of getting a hold of your mentor or a big name guru… Stop for a minute and think – what has [...]
How to work less and earn MORE
I’m willing to bet that you’ve heard of Pareto’s Principle (the 80/20 rule) before, right? 20% of your work generates 80% of your results, 20% of your clients bring in 80% of your revenue, etc. Dr. Joseph Juran described the principle as “the vital few and trivial many”, which I think is a great way to put [...]
Turn off your editor!
Editors. Authors loathe them, journalists are under pressure from them, copywriters wish they would leave well enough alone, companies strain to get their attention, and half of every class of communications students wants to be one. Much like a dentist, it is a job that many people want, even though nobody wants to visit one. [...]
Your Words Must be Authentic
I was reading a post today on the Copyblogger blog, and this portion really caught my attention as something that I want to share with you: There’s a lot of smarmy social media kool-aid out there about authenticity. That’s not what we’re talking about. What we’re talking about this this: No one will care about [...]
A little-known secret…
Want a quick tip to get an “in” with nearly anybody in any industry? Find a common problem. I don’t mean common like “everybody gets the flu” common, I’m talking about a problem that you have in common with your target. Let’s take a winery for example. You (obviously) want to sell more wine. You’re targeting a [...]
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